“If you keep your mind sufficiently open, people will throw a lot of rubbish into it.” – William A. Orton. Journalists call my business around once every other month to ask me x or y, nothing big. However, they never call to get opinions to later form a story via the knowledge acquired. With the media, the story plot comes first then they go and find the opinions.

Original post by Business:Branding Articles from EzineArticles.com

If you’re sending out a press release without the assistance of a marketing communications professional, it helps to know what editors EXPECT from the professionals. If you follow these steps, your efforts will undoubtedly be more effective.

Original post by Business:Branding Articles from EzineArticles.com