Is Old Media still relevant in today’s social media world in terms of getting publicity that helps you make sales? You bet. While it is great to get mentioned on blogs and social media sites, Old Media or Mainstream Media is still the place to be to get results. Here are 5 reasons to include Old Media in your publicity and marketing campaigns.

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Sports superstars Venus and Serena Williams may not be public relations professionals but the strategies they employ when dealing with controversy are certainly worth noting. Why? Because they work.

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Press releases should be long enough to get a news editor’s attention and to answer all questions about the event, product or announcement that’s being written about. Learn more about proper press release length here…

Original post by Business:Branding Articles from EzineArticles.com

It has never been easier to interact with your audience directly. There are so many tools available that can be useful for business owners – you just have to be proactive with your public relations. You cannot rely on customers finding you and you can no longer rely on Yellow Pages and the local newspaper.

Original post by Business:Branding Articles from EzineArticles.com

Social media and web 2.0 technology has given consumers more power than ever before. No longer do the public have to take what is given to them. In many circumstances it would appear that choice is endless. These days you must be proactive with your public relations. You cannot be reactive.

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Are you sending out press releases to let your prospects and cients know what you have to offer them? Read on to find out more about using free publicity methods to build your reputation and visibility online.

Original post by Business:Branding Articles from EzineArticles.com