At the start of her career, Rosie O’Donnell probably never dreamed she’d have her own TV talk show, but she did. And with Oprah Winfrey’s landmark show ending next year, a new Rosie show is being positioned to take over from Oprah as the preeminent daytime talk show. Rosie’s success in the entertainment industry is a lesson to everyone with aspirations to become a celebrity themselves.

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You might see yourself as only one of a million people who are knowledgeable in a particular area, but your friends, family and colleagues may see you as the reigning expert on the subject, the go-to guy or gal with the answers. It all comes down to knowing who you are and what you have to offer others… what is that “unique something” that makes you and your message stand out? If you really are an expert in your field, it may be time to take it to the next level and become well-known as an expert celebrity.

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Public relations, or getting publicity through mainstream media, has been around for hundreds of years and has been proven effective in bringing in consumer traffic to small businesses. But, is such an ancient marketing method still effective for today’s high-tech small businesses?

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Over the years, I’ve given out reams of advice to people on how to do great press interviews, but sometimes it’s difficult to cover all the bases. After all, the way I got smart about the media was to make mistakes and learn from them. So I thought it might be fun and informative if I assembled some tips from the reverse angle – the best mistakes to make.

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Perception is everything when it comes to being an expert, and people perceive authors as experts in their field. Gathering knowledge and imparting it as Ramsey did in the form of a book is the first and most important step on the journey. If your book is clearly written, concise and conveys your message in a unique manner, it can be very effective as the springboard to launch you as an expert celebrity in your field. Becoming an author and speaker worked for Dave Ramsey and it can work for you too.

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Sure, it’s great to have a client walk in the door who has a unique product or service, solid credentials and a compelling angle. It makes the work easier, certainly, but it sometimes is more satisfying to solve what a client thinks is an unsolvable problem in a creative way.

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