Reputation is All About Big Business, Isn’t It?
Reputations can be fragile. Only last week one of my current students contacted me through my blog to ask whether Steve Jobs had done a Good Job with iPhone4′s technical difficulties. My immediate thought was a yes he had. But more importantly why? And how can we apply corporate lessons to our own smaller businesses? Jobs is in charge of an innovative business which has brought us the Apple Mac, iPod and iPhone which have revolutionized the way we communicate. Before Apple, Microsoft made us all master DOS. So in our hearts and minds, we thank Apple for giving us icon led technology.
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