1月
16
2012
Business to Business Marketing: Analysis and Practice in a Dynamic Environment
Business to Business Marketing: Analysis and Practice in a Dynamic Environment
Designed to prepare upper-level undergraduate and graduate business students for work in the exciting field of marketing, this text focuses on the basic principles of business marketing. Enlivened by interesting scenarios involving actual companies, people, and events within the business world, the examples serve to deepen student appreciation for business-to-business marketing while differentiating it from consumer marketing. A variety of real-world examples, based upon the authors’ experienc
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Tags: Analysis, Business, Dynamic, Environment, Marketing, Practice
Business To Business Marketing | admin | 16 1月 2012 |
By 匿名, 2012年1月16日 @ 8:38 AM
Business to Business Marketing Textbook,
This book is tedious. The subject itself is very interesting so, if you are lucky like I was and you get a good Professor, then it will be OK. Just keep up with the review questions and you will be fine.
The context itself feels repetitive at points and is not easy to read (coming from someone who usually has no problem reading, whether it be literature, textbooks or media)). Information is thrown at you (as can be expected in a textbook) in large, complex sentences full of lengthy examples that could be easily condensed, improving comprehensibility for students.
Business to Business Marketing: Analysis and Practice in a Dynamic Environment
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