1月 13 2012

Go Mobile: Location-Based Marketing, Apps, Mobile Optimized Ad Campaigns, 2D Codes and Other Mobile Strategies to Grow Your Business

Go Mobile: Location-Based Marketing, Apps, Mobile Optimized Ad Campaigns, 2D Codes and Other Mobile Strategies to Grow Your Business

Set-up, run, and measure successful mobile media marketing campaignsGo Mobile is packed with tools, tips, and techniques that will help readers set-up, launch, run, and measure mobile media campaigns. This book will help readers understand the different mobile media platforms, learn how to us SMS for business, incorporate 2D and QR Codes into their campaigns, develop mobile websites and mobile apps, see case studies, and much more.Go Mobile offers practical, step-by-step guidance for implementin

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3件のコメント

  • By K. Bodnar, 2012年1月13日 @ 3:05 AM

    1 of 1 people found the following review helpful:
    5.0 out of 5 stars
    The Essential introduction to Mobile Marketing, January 2, 2012
    By 
    K. Bodnar
    (REAL NAME)
      

    This review is from: Go Mobile: Location-Based Marketing, Apps, Mobile Optimized Ad Campaigns, 2D Codes and Other Mobile Strategies to Grow Your Business (Hardcover)

    The statistics around mobile device usage are staggering. It is clear that mobile is the next big marketing frontier. Go Mobile does a great job of balancing introducing mobile marketing concepts while providing actionable and tactical advice for readers to execute against in their own business. If you are working on developing a mobile marketing strategy and are wondering how apps, QR codes, mobile ads and other tactics fit in, then this is the book for you.

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  • By Austin Entrepreneur, 2012年1月13日 @ 3:30 AM

    1 of 1 people found the following review helpful:
    5.0 out of 5 stars
    Great information!, December 30, 2011
    This review is from: Go Mobile: Location-Based Marketing, Apps, Mobile Optimized Ad Campaigns, 2D Codes and Other Mobile Strategies to Grow Your Business (Hardcover)

    As an owner of several restaurants, I have been looking for creative ways to drive business in an era of increasing information and mobility of customers. Go Mobile has given me a new edge in a very competitive world. Very well written.

    Thanks

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  • By 匿名, 2012年1月13日 @ 4:13 AM

    5.0 out of 5 stars
    Get Go Mobile and get going!, January 9, 2012
    By 
    This review is from: Go Mobile: Location-Based Marketing, Apps, Mobile Optimized Ad Campaigns, 2D Codes and Other Mobile Strategies to Grow Your Business (Hardcover)

    The Mobile age is here and marketing, as we know it, is about to change. Correction, it has already changed. As a professional marketer and a responsible steward of my client’s digital presence, I’m always on the look out for timely insight concerning the future landscape of communication. Go Mobile provides just that. It is thoroughly researched, smartly packaged and most importantly actionable. So don’t wait, get Go Mobile and get going!

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